Jorge Uribe Solutions Logo
Design Program Management · DesignOps · UX Leadership

My name is
Jorge Uribe

I turn design ambition into coordinated action—aligning teams, clearing decisions, and moving work forward across programs.

BIG IDEAS NEED A WAY FORWARD.

My work

A shared design vision only matters when teams can act on it. At Cisco, I connect 1CD, Magnetic delivery, product adoption, and practical AI workflows across teams with different starting points. These cases show the program decisions and hands-on tools behind that work. Earlier stories show how I adapted my approach for banking, enterprise websites, and digital products.

Design Program Management & DesignOps

Connecting Cisco’s design programs

Turning a shared design direction into coordinated plans, decisions, and delivery across teams.

Design Program Management & DesignOps

Building the One Cisco Design CoE

Connecting a shared design direction to the decisions, teams, and rhythms that make it work across Cisco.

Design Program Management & DesignOps

From "Icebox" to a sprint-ready backlog

Turning a crowded design-system Icebox into work the team could understand, review, and plan.

Design Strategy & DesignOps

Helping Bancolombia build a design Center of Excellence

With IBM iX, helping define governance, roles, a roadmap, and success measures for design as an enterprise capability.

Design Program Management · DesignOps · UX Leadership

Redesigning Infor.com

Leading a multidisciplinary design team through a website redesign and a major transition in internal program leadership.

Website Design

Unifying Okta and Auth0

Connecting design direction and delivery across two brands while preserving the needs of business and developer audiences.

Web Application Design

Reinventing Stifel’s FIGLab

Connecting a self-service client experience with the design planning, reviews, and delivery work behind it.

More case studies coming soon...

The Companies i've worked with

Experience

+ Cisco

Design Program Manager — DesignOps, AI Workflows & Design Systems
Feb 2025 – Present
  • Connect 1CD, Magnetic, and product adoption through shared priorities, clear owners, and decisions leaders and teams can act on.
  • Built a 1CD sprint pilot and Magnetic backlog model, using team feedback to keep planning useful and manageable.
  • Partner with product and design-system teams to surface adoption blockers, shared needs, and paths for Cisco teams using other systems.
  • Work hands-on in Airtable and Codex, including a skill for human-reviewed backlog work; shape measures of delivery and team health as pilot data develops.
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+ Globant

Design Director — UX Leadership & Design Operations
Nov 2019 – Nov 2024
  • Led UX and UI designers, researchers, and business analysts across enterprise clients, adapting how the team worked to each client’s context.
  • Connected research, content, design, engineering, and business decisions early enough to shape scope and delivery.
  • Guided the Infor.com team through a major change in internal leadership and design-team ownership, maintaining direction and continuity.
  • Stayed hands-on with information architecture, prototypes, and design reviews when they helped the team make a decision.
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+ IBM iX

Design Practice Leader — Service Design & CoE Strategy
Jul 2019 – Nov 2019
  • Helped Bancolombia define a proposed Design Center of Excellence through discovery and recommendations for roles, governance, and a phased roadmap.
  • Connected service-design research with business priorities so leaders could evaluate how a shared practice would support teams.
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+ Globant

Design Manager — Enterprise UX & Delivery
Jun 2017 – Jul 2019
  • Directed UX work for Royal Caribbean, Coldwell Banker, and Tyco, connecting customer needs with operational and delivery realities.
  • Led design for Royal Caribbean’s employee check-in digitization within a global operation.
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+ VML (formerly XumaK)

Design Director — Design Practice, Programs & Creative Direction
Aug 2013 – Jun 2017
  • Led the design function in a growing consultancy, combining design operations, program management, team leadership, client consulting, and creative direction.
  • Directed client work from discovery through UX, UI, creative review, and delivery; built practical ways to prioritize, coordinate, and review work across programs, and introduced Lean UX.
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+ Diaz & Cooper Advertising

User Experience Lead — UX Practice Development
Jul 2005 – Jul 2013
  • Built repeatable UX strategy and design practices for clients including Azamara Club Cruises and Sony Entertainment Television.
  • Helped the agency adopt a more structured, user-centered approach to digital work.
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