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Design Program Management · DesignOps · UX Leadership

My name is
Jorge Uribe

I help teams turn design ambition into clear plans, better experiences, and ways of working that scale.

Some Things I've HELPED CRAFT

My work

I connect design strategy with the people, decisions, and everyday practices that move work forward. These stories bring together Design Program Management, DesignOps, and hands-on UX leadership across enterprise products and design systems.

Design Program Management & DesignOps

From Icebox to a sprint-ready backlog

A clearer operating model for reviewing work, planning sprints, and supporting designers with a Codex review skill.

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Design Program Management & DesignOps

Making Magnetic adoption actionable

Connecting product progress, shared blockers, and the decisions needed to move adoption forward.

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Design Program Management & DesignOps

Turning the 1CD vision into a delivery plan

Translating design direction into scope, ownership, and practical planning decisions.

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Website Design

Redesigning Infor.com

Leading a multidisciplinary design team through a website redesign and a major transition in internal program leadership.

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Website Design

Unifying Okta and Auth0

Connecting design direction and delivery across two brands while preserving the needs of business and developer audiences.

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Web Application Design

Reinventing Stifel’s FIGLab

Connecting a self-service client experience with the design planning, reviews, and delivery work behind it.

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More case studies coming soon...

The Companies i've worked with

Experience

+ Cisco

Design Program Manager — DesignOps, AI-Native Workflows & Design Systems
Feb 2025 – Present
  • Lead DesignOps across Magnetic, connecting strategy, governance, quarterly planning, backlog priorities, and execution.
  • Established a sprint model that gives the team a shared view of capacity, ownership, and delivery planning.
  • Coordinate Magnetic AI roadmaps with design, product, and engineering around priorities, dependencies, and readiness.
  • Advance AI-enabled workflows with Codex, Cursor, and Figma Make, alongside intake, reviews, change management, and design-system adoption.
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+ Globant

Design Director — Global DesignOps & AI-Driven Product Design
Nov 2019 – Nov 2024
  • Directed enterprise design strategy for Okta, Infor, Stifel, and AB InBev across global product environments.
  • Connected discovery and delivery through Dual-Track Agile, bringing research into product decisions earlier.
  • Built DesignOps practices for clearer decisions, delivery coordination, and cross-functional collaboration.
  • Embedded accessibility, UX measures, and governance into enterprise programs.
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+ IBM iX

Design Practice Leader — Service & Experience Systems
Jul 2019 – Nov 2019
  • Connected service design, prototyping, and business priorities to improve customer experiences.
  • Helped establish Bancolombia’s Design Center of Excellence, bringing design practices, experience strategy, and operating models into enterprise transformation.
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+ Globant

Design Manager — Enterprise Platforms & Process Optimization
Jun 2017 – Jul 2019
  • Directed UX delivery for Royal Caribbean, Coldwell Banker, and Tyco, focusing on usability and operational workflows.
  • Led design work for Royal Caribbean’s employee check-in digitization, connecting the experience with the needs of a global operation.
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+ VML (formerly XumaK)

Design Director — Digital Product Transformation
Aug 2013 – Jun 2017
  • Built team capacity and more consistent delivery practices through design leadership.
  • Introduced Lean UX across client programs to strengthen collaboration, design maturity, and customer-centered delivery.
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+ Diaz & Cooper Advertising

User Experience Lead — UX Practice Buildout
Jul 2005 – Jul 2013
  • Built repeatable UX strategy and design practices for clients including Azamara Club Cruises and Sony Entertainment Television.
  • Helped move the agency toward a more structured, user-centered approach to digital delivery.
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contact

Say hello

Please let me know how I can help you!

Feel free to connect with me on LinkedIn
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