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Design Program Management · DesignOps · UX Leadership

My name is
Jorge Uribe

I turn design ambition into coordinated action—aligning teams, clearing decisions, and moving work forward across programs.

BIG IDEAS NEED A WAY FORWARD.

My work

A shared design vision only matters when teams can act on it. At Cisco, I connect 1CD, Magnetic delivery, product adoption, and practical AI workflows across teams with different starting points. These cases show the program decisions and hands-on tools behind that work. Earlier stories show how I adapted my approach for banking, enterprise websites, and digital products.

Design Program Management & DesignOps

Connecting Cisco’s design programs

Turning a shared design direction into coordinated plans, decisions, and delivery across teams.

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Design Program Management & DesignOps

Building the One Cisco Design CoE

Connecting a shared design direction to the decisions, teams, and rhythms that make it work across Cisco.

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Design Program Management & DesignOps

From "Icebox" to a sprint-ready backlog

Turning a crowded design-system Icebox into work the team could understand, review, and plan.

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Design Strategy & DesignOps

Helping Bancolombia build a design Center of Excellence

With IBM iX, helping define governance, roles, a roadmap, and success measures for design as an enterprise capability.

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Design Program Management · DesignOps · UX Leadership

Redesigning Infor.com

Leading a multidisciplinary design team through a website redesign and a major transition in internal program leadership.

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Website Design

Unifying Okta and Auth0

Connecting design direction and delivery across two brands while preserving the needs of business and developer audiences.

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Web Application Design

Reinventing Stifel’s FIGLab

Connecting a self-service client experience with the design planning, reviews, and delivery work behind it.

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More case studies coming soon...

The Companies i've worked with

Experience

+ Cisco

Design Program Manager — DesignOps, AI Workflows & Design Systems
Feb 2025 – Present
  • Connect 1CD, Magnetic, and product adoption through shared priorities, clear owners, and decisions leaders and teams can act on.
  • Built a 1CD sprint pilot and Magnetic backlog model, using team feedback to keep planning useful and manageable.
  • Partner with product and design-system teams to surface adoption blockers, shared needs, and paths for Cisco teams using other systems.
  • Work hands-on in Airtable and Codex, including a skill for human-reviewed backlog work; shape measures of delivery and team health as pilot data develops.
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+ Globant

Design Director — UX Leadership & Design Operations
Nov 2019 – Nov 2024
  • Led UX and UI designers, researchers, and business analysts across enterprise clients, adapting how the team worked to each client’s context.
  • Connected research, content, design, engineering, and business decisions early enough to shape scope and delivery.
  • Guided the Infor.com team through a major change in internal leadership and design-team ownership, maintaining direction and continuity.
  • Stayed hands-on with information architecture, prototypes, and design reviews when they helped the team make a decision.
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+ IBM iX

Design Practice Leader — Service Design & CoE Strategy
Jul 2019 – Nov 2019
  • Helped Bancolombia define a proposed Design Center of Excellence through discovery and recommendations for roles, governance, and a phased roadmap.
  • Connected service-design research with business priorities so leaders could evaluate how a shared practice would support teams.
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+ Globant

Design Manager — Enterprise UX & Delivery
Jun 2017 – Jul 2019
  • Directed UX work for Royal Caribbean, Coldwell Banker, and Tyco, connecting customer needs with operational and delivery realities.
  • Led design for Royal Caribbean’s employee check-in digitization within a global operation.
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+ VML (formerly XumaK)

Design Director — Design Practice, Programs & Creative Direction
Aug 2013 – Jun 2017
  • Led the design function in a growing consultancy, combining design operations, program management, team leadership, client consulting, and creative direction.
  • Directed client work from discovery through UX, UI, creative review, and delivery; built practical ways to prioritize, coordinate, and review work across programs, and introduced Lean UX.
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+ Diaz & Cooper Advertising

User Experience Lead — UX Practice Development
Jul 2005 – Jul 2013
  • Built repeatable UX strategy and design practices for clients including Azamara Club Cruises and Sony Entertainment Television.
  • Helped the agency adopt a more structured, user-centered approach to digital work.
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Say hello

Please let me know how I can help you!

Feel free to connect with me on LinkedIn
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