Consulting engagement

Helped enterprise design teams turn shared priorities into workable plans, clear decisions, and coordinated delivery, combining Design Program Management, DesignOps, and hands-on AI-enabled workflows.

• Designed and implemented supporting operating models across One Cisco Design (1CD), Cisco’s shared experience direction, and Magnetic, its design system, clarifying intake, ownership, reviews, and planning.
• Built and refined a 1CD planning pilot in Airtable, making scope, assignments, capacity, and dependencies visible; used team feedback to simplify views and recurring upkeep.
• Led Magnetic’s backlog-readiness work, producing a documented review model, workflow guidance, and approval paths that separated backlog cleanup from sprint commitments.
• Facilitated ongoing maintenance ceremonies, change-request intake and review, and the intake, triage, and assignment of design reviews.
• Coordinated quarterly adoption checkpoints with product teams, consolidating adoption metrics and surfacing blockers, shared component needs, and dependencies.
• Built a Codex-based agentic workflow to inspect backlog items, apply criteria, classify work, and draft refinements, with designers validating recommendations and applying approved changes.
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Design Director · Jul 2021 – Oct 2024 · Miami, Florida.
Led multidisciplinary teams across engagements for Infor, Okta, Life Time, Fortune International, and Total Wine & More, combining human-centered UX and Product Design leadership with program coordination and DesignOps.

• Guided the Infor.com redesign through a change in internal program leadership, preserving design direction, research context, and delivery continuity; worked hands-on on navigation, information architecture, and mobile-first prototypes.
• Led design direction and coordinated discovery, reviews, and delivery priorities for Okta and Auth0, connecting the brands while preserving distinct journeys for business buyers and developers.
• Guided Life Time’s app and Digital Training work through a shared experience roadmap and research-informed releases; developed testing protocols, wireframes, and visual concepts.
• Led UX and UI designers, researchers, and business analysts; facilitated cross-functional planning and design reviews to align scope, capacity, and delivery decisions. Worked within SAFe (Scaled Agile Framework) practices during the later part of this tenure.
• Coordinated Research Operations, including planning, staffing, participant logistics, and research tools; used shared findings and reviews to connect research with design decisions.
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Helped Bancolombia define a proposed Design Center of Excellence, using IBM Enterprise Design Thinking and ResearchOps to connect design maturity, people, governance, and business priorities.

• Led qualitative discovery and synthesis with the IBM iX team, translating stakeholder perspectives and current-state findings into recommendations for the proposed design practice.
• Facilitated stakeholder interviews and collaborative workshops with bank leaders and design practitioners, grounding operating-model decisions in human needs and organizational constraints.
• Coordinated critical Research Operations activities, including study planning, staffing, participant recruitment, consent, incentives, scheduling, and logistics; supported research tools, repositories, and sharebacks.
• Worked hands-on on recommendations for roles, governance, team support, success measures, and a phased roadmap for leadership to evaluate.
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Led human-centered UX work for Royal Caribbean, Protección, Citibanamex, Coldwell Banker, and Tyco, using design thinking and collaborative workshops to connect customer needs with business and operational priorities.

• Led design for Royal Caribbean’s employee and crew check-in digitization, translating research and operational requirements into journeys and prioritized design work for a global workforce.
• Guided UX work for Protección’s voluntary pensions application and Citibanamex’s credit card portal, connecting financial education, onboarding, and navigation with customer and business needs.
• Coordinated ResearchOps and conducted moderated qualitative research for Coldwell Banker’s Listing Concierge; synthesized findings into actionable insights, prioritized usability recommendations, and a roadmap.
• Facilitated assessment and stakeholder discussions for Tyco ShopperTrak’s Mall Traffic Analyzer, balancing customer deployment preferences, product needs, and feasibility constraints.
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XumaK, now part of VML. Led the design function in a growing consultancy, combining people leadership, creative direction, client consulting, DesignOps, and program planning for engagements including Digicel, LATAM, and Breville.

• Led UX work for Digicel’s redesign and Adobe Experience Manager migration program, with scope spanning 32 markets plus corporate and Foundation properties; facilitated Kingston workshops on goals, content, research, and experience direction.
• Led two designers in a collaborative assessment with LATAM’s internal UX team and co-facilitated a mobile-first workshop in Santiago; recommended annotated prototypes and shared UI principles to improve design and front-end collaboration.
• Joined Breville’s redesign program at an advanced stage, assessing methods, clarifying requirements, facilitating communication, and helping the UX team adapt to an existing agency-led process.
• Built practical routines for prioritization, cross-functional coordination, quality reviews, and delivery visibility; developed team capability and introduced Lean UX and collaborative design-thinking practices.
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Developed repeatable UX strategy and design practices within a creative agency, supporting clients including Azamara Club Cruises and Sony Entertainment Television.

• Helped the agency adopt a more structured, user-centered approach to digital work, connecting creative ideas with customer needs and business goals.
• Built reusable approaches to experience strategy and design that supported work across client engagements.
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