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01.
Work
02.
Experience
03.
Contact
Hello

My name is
Jorge Uribe

I help create experiences people love, grow unstoppable teams, and make business success look easy.

Some Things I've HELPED CRAFT

My work

With over 20 years of experience, I craft user-centered B2B and B2C solutions that seamlessly align design, strategy, and program management. Passionate about creating impactful, accessible experiences.

I thrive on fostering collaboration, building scalable systems, and empowering teams to deliver results. As a hands-on leader, I ensure every design resonates with users while driving measurable business growth.

Website Design

Redesigning Infor.com

3x NPS Improvement and 4x Faster Bounce Rate Reduction Compared to Previous Iterations, Creating a Scalable, User-Centric Ecosystem

Check Case Study
Website Design

Unifying Okta and Auth0

Achieved 3x Faster Lead Generation, 2x Boost in Conversion Rates, and Elevated Developer Engagement Through a Seamless Brand Experience

Check Case Study
Web Application Design

Reinventing Stifel’s FIGLab

Achieved 12% Revenue Growth and 3x Client Engagement with a Subscription-Based Redesign

Check Case Study

More case studies coming soon...

The Companies i've worked with

Experience

+ Globant

Design Director (Tech Director/Design Program Director)
Nov 2019 - Nov 2024
  • Led global design initiatives, scaling design practices for clients like Okta, Infor, and ABInBev while delivering user-centered, enterprise-grade solutions.
  • Implemented Dual-Track Agile, balancing discovery (UX research, prototyping) and delivery (development, launch), reducing rework by 30% and accelerating project timelines.
  • Built and maintained WCAG-compliant design systems, leveraging Atomic Design principles to ensure scalability and improve design efficiency by 20%.
  • Streamlined workflows using tools like Figma, Jira, and Zeplin, enhancing cross-functional collaboration across product, engineering, and design teams.
  • Delivered impact: Overhauled Infor.com’s design system, reducing bounce rates by 25%, improving mobile usability, and establishing a scalable framework for future growth.

+ IBM iX

Studio Director & Practice Leader
Jul 2019 - Nov 2019
  • Established a Design Center of Excellence at Bancolombia, embedding design thinking into organizational strategy to drive innovation and profitability.
  • Enhanced user engagement by 25% through Agile design frameworks and iterative prototyping, ensuring alignment with business objectives.
  • Collaborated across departments to align design strategies with technical and business priorities, ensuring seamless execution of complex projects.
  • Delivered impact: Scaled Bancolombia’s design practice, increasing customer satisfaction metrics while launching innovative financial services within a highly competitive market.

+ Globant

Design Manager (Tech Manager/Design Program Manager)
Jun 2017 - Jul 2019
  • Scaled design systems and implemented Dual-Track Agile workflows, balancing research and delivery phases to ensure real-time user feedback integration.
  • Delivered tailored UX strategies for clients like Royal Caribbean, Coldwell Banker, and Tyco, achieving a 90% client retention rate and accelerating time-to-market by 25%.
  • Led usability research and optimized client onboarding for Coldwell Banker, increasing feature adoption by 23% and improving NPS scores.
  • Delivered impact: Digitized Royal Caribbean’s global employee check-in process, reducing errors by 90%, saving 3 tons of paper annually, and increasing satisfaction by 80%. Improved Tyco’s Mall Traffic Analyzer with scalable deployment strategies, enhancing customer satisfaction and product adaptability.

+ XumaK (Now Part of VML)

User Experience Design / Creative Director
Aug 2013 - Jul 2017
  • Built and scaled a high-performing design team, increasing capacity by 40% and delivery efficiency by 20%, while aligning design initiatives with business objectives.
  • Introduced Lean UX and Agile methodologies, enabling iterative product development cycles informed by usability testing.
  • Delivered impactful design solutions for LATAM Airlines and Digicel, improving customer acquisition and retention.
  • Delivered impact: Launched scalable design frameworks for Digicel, reducing operational inefficiencies and improving the customer journey across multiple digital touchpoints.

+ Diaz & Cooper Advertising

User Experience Design Lead
Jul 2005 - Jul 2013
  • Spearheaded the transition to a UX-focused digital agency, establishing scalable workflows and accessibility-first frameworks, improving user satisfaction by 20%.X-focused digital agency, establishing a robust UX practice and fostering innovative solutions.
  • Designed and implemented data-driven user journeys, ensuring alignment between creative and technical teams while optimizing client engagement.
  • Delivered impact: Led the development of user-centered designs for Azamara Club Cruises and Sony Entertainment Television, driving a 20% increase in user satisfaction and aligning brand goals with customer needs.
contact

Say hello

Please let me know how I can help you!

Feel free to connect with me on LinkedIn
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